Waverly for brands
Build your partner channel from one place.
Put your brand in front of audiences that convert, pay only on performance, and run the entire channel — discovery through payout — inside Waverly.
Overview
Revenue
$1,284,612.40
Orders
4,182
9.2%Commission spend
$102,769
11.6%ROAS
12.5×
4.1%Active partners
68
6.3%New partners
9
Top partners
| Hearth & Grain | Active | 1,204 orders | $362,118 | 12.5× ROAS |
| The Strategist Files | Active | 742 orders | $214,860 | 11.1× ROAS |
| Compare North | Active | 655 orders | $186,402 | 14.3× ROAS |
| Northbound Media | Active | 401 orders | $121,744 | 11.1× ROAS |
What you can run in Waverly
Six jobs, one system of record.
Discover
Find high-quality publishers, creators and media partners by audience, channel, category and market.
Recruit
Invite partners, manage applications and onboard with terms they can accept in one click.
Launch
Set rates, campaigns, referral windows and eligibility, then push them live across the network.
Measure
Understand partner-level revenue, conversions, commission spend and incrementality.
Optimize
Raise rates where it pays, run incentives, and scale the partners driving real growth.
Pay
Approve commissions, schedule payouts and keep a clean ledger and invoice trail.
Recruit
Find the partners worth paying for.
Search partners by type, category, traffic source, market and audience size, then invite them straight into your program.
Discover partners
| Partner | Type | Categories | Monthly reach | Market | EPC | |
|---|---|---|---|---|---|---|
| The Strategist Files | Editorial | Home, Lifestyle | 4.2M / mo | US | $0.62 | Invite |
| Hearth & Grain | Creator | Food, Home | 890K / mo | US, CA | $0.48 | Invite |
| Compare North | Comparison | Finance, Health | 2.1M / mo | US, UK | $0.71 | Invite |
| Northbound Media | Media buyer | Retail | — | US | $0.39 | Invite |
Launch
Campaigns, terms and eligibility in one screen.
Define commission, referral window, dates, landing pages and which partner types qualify. Partners see the terms before they apply.
New campaign
Campaign name
Category
Commission
Referral window
Start date
End date
Landing page
Eligible partners
Partners invited
42
Estimated reach
9.4M
Commission budget
$60,000
Measure
Partner-level performance, not channel averages.
Break clicks, conversions, revenue, commission and ROAS out by partner, campaign, placement and traffic source, and compare any period against the last.
Performance
Revenue
$1,284,612
14.8%Conversions
4,182
9.2%Commission spend
$102,769
11.6%ROAS
12.5×
4.1%| Partner | Clicks | Conv. | Revenue | Commission | ROAS | CR |
|---|---|---|---|---|---|---|
| Hearth & Grain | 38,420 | 1,204 | $362,118 | $28,969 | 12.5× | 3.13% |
| The Strategist Files | 26,140 | 742 | $214,860 | $19,337 | 11.1× | 2.84% |
| Compare North | 19,880 | 655 | $186,402 | $13,048 | 14.3× | 3.29% |
| Northbound Media | 15,306 | 401 | $121,744 | $10,957 | 11.1× | 2.62% |
| Trailhead Weekly | 11,742 | 288 | $92,610 | $6,483 | 14.3× | 2.45% |
Pay
One ledger for every commission.
Funding balance, pending and approved commission liability, settlements and invoices — reconciled in a single place your finance team can read.
Finance
Funding balance
$48,200.00
Pending commission liability
$18,364.20
Approved commission liability
$22,918.75
Payment method
ACH transfer •••• 8241
Settlements
| Reference | Period | Commission | Waverly fee | Total | Status |
|---|---|---|---|---|---|
| WV-SET-10482 | August 2026 | $96,140.20 | $4,807.01 | $100,947.21 | Settled |
| WV-SET-10361 | July 2026 | $88,702.55 | $4,435.13 | $93,137.68 | Settled |
Invoices
| Invoice | Issued | Due | Amount | Status |
|---|---|---|---|---|
| WV-INV-20514 | Sep 1, 2026 | Oct 1, 2026 | $100,947.21 | Due |
| WV-INV-20388 | Aug 1, 2026 | Sep 1, 2026 | $93,137.68 | Paid |